Halloween may be a night for ghouls and ghosts to roam the streets, but for us at Ring, October 31 is one of our busiest days of the year. While trick-or-treaters were filling their bags with sweets, Ring Video Doorbells were capturing millions of events around the world.
But before we take a look at this year’s numbers, let’s check out some of our favorite videos shared by Ring Neighbors.
To Ring? Or Not to Ring?
No Laughing Matter
Busted by Ring
We Want Sweets!
Practice Makes Perfect
A Very Busy Ring Halloween
Earlier this year, we highlighted our record-breaking Super Bowl numbers, which saw a 45% increase in doorbell dings over a typical Sunday. But this year’s Halloween was on a whole new level.
Ring Video Doorbells were working overtime last night. In total, Ring had over 3 million doorbell dings and over 42 million events (which include doorbell alerts, motion alerts and Live Views).
That’s a 200% increase over a typical day at Ring, shattering our previous record.
Doorbell dings and video events peaked at 4 P.M. PST (or 7 P.M. for our neighbors on the East Coast), hitting an all-time high of 514K dings and 2.4M recorded events during the busiest trick-or-treating hour of the evening.
We hope you all had a great and safe Halloween. We can’t wait till next year! And don’t forget to share your favorite Halloween videos with firstname.lastname@example.org so you can show us all the fun you had!